I was talking to a friend this evening who noted that a bank had sent him a letter promoting a loan; confounding the pessimists who think that the days of easy credit are completely dead. He observed that the letter contained the phrase “The mill that produced this paper supports sustainable forestation”.
It is hard to believe that the bank really cared that much about the source of their paper, but banks, being creatures of the market, are sensitive to their customers, and make efforts to please them. The small but noisy minority of ‘environmentally friendly’ customers that would have approved of the bank’s effort to be eco-friendly would be appeased, and the rest of the client base would care not a jot.
But we are seeing more and more of these nods to the environment being enforced with the power of national governments. It is rather like what happened to ancient Rome in the Fourth Century. The first Christian Emperor, Constantine the Great, lifted restrictions on Christianity in 312, and Christianity backed by the power of the state made slow but steady gains at the expense of the old pagan faiths before the Vestal Virgins were disbanded by Imperial order in 394.
I am not sure what will really qualify as comparable milestones in the rise of environmentalism as the official faith of the West, but for those of us of a skeptical nature, I think it does rather have a feel of being like a Pagan in 4th Century Rome.
